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5 Questions With Geoff Brown, General Manager Of The Lakewood BlueClaws: Put...
The Lakewood BlueClaws are entering their 12th season as a Single A minor league affiliate of the Philadelphia Phillies. Playing their home games at FirstEnergy Park in Lakewood, the BlueClaws are...
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You’ve Got Facebook’s Timeline For Business! Now What?
Now that the hoopla surrounding the timeline conversion has died down and marketing as we know it was not exterminated by the absence of a designated landing page, it’s time to wonder: now that we’ve...
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The No-BS Cliché-Free Guide To Creating Engaging Content For Your Social...
“Create engaging content.” If I hear that one more time, I’m going to punch someone in their repetitive little mouth. How many times and in how many ways have you heard the experts, gurus, and even...
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5 Questions With Liz Schuber, Manager And Lead Singer Of Daddy Pop: From...
Whether they’re playing at an Atlantic City casino, a Jersey Shore nightclub, the floor of the New York Stock Exchange or a private party, Daddy Pop brings a contagious energy to the stage. Named for...
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5 Questions With Jaimie Hardell, Owner of JLynn’s Boutique: Overcoming Risk...
A lifetime Jersey Shore resident, Jaimie Hardell wanted to open her own store since she began working at a beach store at age 16. After graduating from Coastal Carolina University with a degree in...
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The Marketing Prodigy Returns: 5 Questions with Donovan the Popcorn Scout
Two years ago, a 10-year-old Boy Scout named Donovan came to my house selling popcorn and chocolate pretzels to raise money for the scouts and our troops. I was blown away by his presentation on his...
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How To Set Up A Facebook Business Page The Smart (And Easy) Way
Are you thinking you really need to figure out this Facebook thing and get your business on there? Or have you dabbled in Facebook marketing a bit, have a double-digit of fans (most of them your...
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Is Facebook Marketing Right For Your Business?
Just recently we discussed setting up a Facebook business page starting from Square One. And mine is not the only post out there about how to get started on Facebook. Nor am I the only one giving out...
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The Beauty Of Education And Safety: 5 Questions With Dr. Rudolf Thompson,...
Dr. Rudolf Thompson is a board certified plastic surgeon and founder of the Thompson Center for Plastic Surgery in Colts Neck, NJ. With a constant focus on patient education and safety, Dr. Thompson...
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What I Learned About Facebook While Witnessing Hurricane Sandy Up Close
When I say I grew up at the Jersey Shore, that doesn’t mean I visited every weekend during the summer. I lived there. I lived in Brick until my mid-20s, minutes from the beaches and boardwalks of Pt....
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Why Your Facebook Business Page Isn’t Working (And How To Change That)
I hear this statement a lot: “My customers aren’t on Facebook.” Much like the fox with the sour grapes, what people who say this really mean is that they don’t see the value in having a Facebook page...
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Why Engage In Social Marketing? 5 Good Reasons For The Doubters Out There.
As pervasive as Facebook and Twitter are, it’s not always easy to sell a small business on the idea that social marketing is for them. Lots of business owners will admit they “need to figure out this...
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Don’t Be A Weiner* Protect Yourself From Hacks, Security Threats And Privacy...
We all know that the Anthony Weiner “hack” was not a hack but just another politician pulling off the scandal du jour. But it's worth tackling the issue of privacy and security anyway, because it's...
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6 Ways To Punch Up Your Facebook Marketing
Once upon a time it was novel and awesome if you had a website for your business. Now, you’re an anomaly if you don’t. Say you don’t have a website and people look at you like you’ve switched into some...
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The Fallacy Of “Frictionless Sharing”: How Facebook Is Assaulting Our Privacy...
Every time Facebook sneezes, the entire Web ecosystem bursts into flames. Everyone laments the end of privacy, whines, complains, and then goes back to using Facebook. The fact is that we, as people,...
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The GPS Generation: Why You Need To Give People Directions If You Want Them...
I was flipping through a local publication that comes free to residential households in my town. It's got color stories interspersed by advertising for local businesses. As I flipped, I noticed that...
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10 Mistakes To Avoid On Your Facebook Landing Page
A Facebook landing page can increase the chances that someone will like your company’s fan page by 50%. When you combine sound strategy with valuable content and the right aesthetic, you’ll have a...
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5 Easy And Actionable Ways To Engage Fans On Your Facebook Business Page
You have a Facebook business page, and now every day, along with making sure the phone calls get made and the to-do items get crossed off the list, you've got to figure out what to put in that horrible...
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5 Ways To Market Your Business Online On Zero Dollars A Day
If you're short on budget you've still got something you can invest in the ongoing success of your business: time. With time, dedication and some know-how, you can get your business in front of people...
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Facebook Timeline For Business: How To Use It To Your Marketing Advantage
As of March 30th, Facebook will be rolling out Timeline for Business pages. No choice, no kidding. If you don't upgrade before then, you're going to end up with a sad, cover-photo-less page. And even...
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